This is why we don’t agree when people say that the current economic recession has a dampening effect on creativity. On the contrary, we think it’s a blessing in disguise. As designers abandon the convenience of big budget productions for new, exciting and affordable ways to realize their vision, we see creativity rise to an entirely new level altogether. Take Prada’s Fall 09 Look Book for example. The concept of using runway photos for ad campaign etc isn’t new (Donna Karan did that first) but to have someone doodle and/or superimpose graphic images on the models’ face is really fun and refreshing. Not only does it focus your attention on the merchandise, we also like the undercurrent of irreverence and playfulness that run throughout. See if you agree with us. Check out Fashionologie to view the entire gallery.
Photo: fashionologie
